We are raising funds to kick-start the official 10-10-10 Foundation. Help us help students change the world.

Read our blog --- written by students in the current class. 10-10-10 Project Blog

Student comments:

I learned I don't have
to be rich to give.

The hands-on factor was really unique, and I’ve never had any other class like that. It really helped me understand how much work is involved in setting up a business.

It's been so rewarding
that I'm now considering
a career in the non-profit sector.

The experience of doing this project
has been a great asset in job interviews.

The 10-10-10 Foundation

The 10-10-10 Foundation has been established to promote and support Social Entrepreneurship among student teams. It has evolved from an innovative course in Entrepreneurial Marketing at Temple University's Fox School of Business called the 10-10-10 Project.

The projects at Temple have been a great success ̶— over the past four semesters, 78 student teams have raised over $55,000 in cash donations for a wide variety of charity and community organizations, collected significant in-kind donations, and gotten many businesses and organizations involved with their efforts.

More importantly the students have learned key lessons that are not just academic. They learn about real business situations, risks and benefits of social involvement, as well as life in general —lessons that enhance their ability to be productive employees or entrepreneurs.

The impact of the project is best summed up in the words of the students involved:

"There was no fictional company, fictional product or problem to solve. We had an actual problem that we needed to find objectives and strategies to overcome. In this case, we felt like we were marketers -- and not just students."

And from another: “The 10-10-10 Project has completely changed my outlook on life. Going from someone who didn't care at all, to someone who can’t stop caring enough has been a huge revelation for me.”

The Project Particulars

The 10-10-10 project creates 10 student teams per class section with 3 - 5 students per team. Each team is given $10 seed money. They are tasked to multiply that by at least a factor of 10 by the end of the semester by doing a real world project in support of a charity or community organization, at home or abroad.

The constraints of the projects are four fold.

The project must be focused on "doing good" ̶— raising money for a charity, organizing volunteers for a clean-up, working to improve schools, collecting in-kind goods, etc. They are required to submit receipts from the organizations they are supporting as part of their final project report.

The students must use social media to promote and expand the reach of the project as well as traditional marketing methods.

Students must track all expenses, donations, sponsorship, and in kind gifts received on a weekly basis.

The students must aim for creating a sustainable entity that can continue to benefit their chosen charity or cause.

After two to three class rooms sessions that present an overview of their project goals and a summary of past projects, the students form teams and choose a project.

In order to earn the $10 investment, the teams present their project plan to a panel of business people who ask questions and give them feedback and, often times, leads.

The students then put their plans into action. The results have exceeded all expectations.

Delivering shoes
collected by
the 10-10-10
Walk in My Shoes team
to children in Kenya